Gathering, recording and mobilizing communities through data

Snow covered mountains close and in the distance
Photo by Eelco Böhtlingk on Unsplash

By rebranding Trailmark and providing them with a suite of brand assets, iilo helped the progressive software company to continue expanding its range of transformative knowledge products and extensive services.

Communication Design Challenge

Trailmark Systems empowers communities to protect their lands and traditions through ground-breaking participatory research services, and powerful digital tools to record traditional knowledge, land use and environmental monitoring data. Trailmark consults with progressive companies who are also committed to respectful dialogue with our First Nations, Métis, and Inuit neighbours. They develop and sell digital tools to, “Connect and share local knowledge to protect and manage what matters most.”

Three variatons of Trailmark Logo
Trailmark logo in various formats

As a relatively new startup at the time with a collaborative mindset, Trailmark enlisted the support of iilo Creative Alliance to first audit their communications and make recommendations, and then redesign their brand. We helped set the stage and direct communications materials to be developed in house by Trailmark’s growing team.

Two page Trailmark branding letter head
Trailmark letterhead and document templates


The Trailmark logo focuses on the idea of connecting many data points to create a path, a story, and meaning. A feather can be symbolic of powerful communication with the spiritual world and can be interpreted in many positive ways cross-culturally. Showing forward motion, the Trailmark logo helps guide the way while protecting what matters most.

Trailmark's website home page and both sides of their business card
Trailmark branding applied to the organization’s website and business cards

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