iilo’s brand platform

Spider web with dewdrops, green nature background
We look to nature for inspiration, naturally threading together beauty / Photo by Flash Dantz on Unsplash

Building a brand takes time and intention. Learn more about how we did our own rebranding.

Brand story

“iilo” means thread in Spanish (spelled hilo) and is pronounced “ee-lo” in English. We’re inspired by the idea of interdependence and the threads that connect people to each other, because we’re all connected. We can all be part of the solution of bringing people and solutions together to work on the issues we care about.

Our shared values

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Collaborative & inclusive

We believe we lift ourselves up when we support others.

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We work with people committed to making the world a better place.

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We contribute to our communities & care deeply about the places where we work & live.

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We set realistic expectations, take accountability & always deliver our best work.

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We check our egos at the door & aim for the best solution, regardless of how we get there.

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We seek to understand and connect to your mission & respect your deep expertise.

Our vision

We imagine a world where all creative agencies align their work with meaningful values and provide healthy employment opportunities for underrepresented creatives.


We help progressive impact businesses and organizations to simplify and amplify so they can rock their world-changing social and environmental initiatives with impact-focused communication design.

Quote from John Muir: "When we tug at a single thing in nature, we find it attached to the rest of the world."
Inspirational quote from John Muir “When we tug at a single thing in nature, we find it attached to the rest of the world.”

Brand promise

We thread together solutions to your serious communication design challenges while having serious fun collaborating along the way.

Love our values? Let’s collaborate! Tell us more about your project by filling out our new business form.

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