iilo Creative Alliance inc.

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Conference branding for the “Here & Now”

A dimly lit ballroom packed with people looking toward a stage area featuring three large screens with colourful illustrations and bright pink and turquoise lighting.
Bright illustrations filled the Vancouver Convention Centre ballroom during CPHR BC & Yukon’s two-day HR Conference and Expo in 2025.
Date 2024-2025
ClientCPHR BC & Yukon
Work Type
Team

Anasabina Dys, client-commissioned illustrator; Lisa Hemingway, creative director; Keiko Lee-Hem, graphic designer; Richelle Veñegas, graphic designer; Sophie Wooding, writer & editor; Madelen Ortega, project manager

iilo’s bold designs for CPHR BC & Yukon’s 62nd annual conference united HR professionals in the “Here & Now” amidst global uncertainty.

Read more about the conference

Conference attendees carrying branded tote bags walk past wayfinding signage in the conference space.
iilo developed a wide range of designs, including wayfinding signage and colourful banners in the Vancouver Convention Centre lobby.
Colourful welcome signs and a sponsorship list welcome participants into a dim conference centre ballroom.
The event theme illustration’s vibrant colours created a welcoming space for nearly 1,400 attendees.

Communication design challenge

CPHR BC & Yukon hosts the HR Conference & Expo each year to facilitate learning and networking among HR professionals in Western Canada. For over a decade, iilo has been the chosen vendor to lead communication design for the flagship conference. Building on the success of recent years, iilo once again supported the client in identifying a local artist with whom to partner.

Based on selection criteria that highlighted equity-deserving groups, we connected with BC-based digital illustrator Anasabina Dys. Her bright and bold illustration was selected as the design inspiration for the conference theme “Here & Now.”

A bold, collage-style illustration featuring hues of blue, pink, and orange and the text Here & Now in white.
The original “Here & Now” event theme illustration by Anasabina Dys.
A brand summary outlining the conference logos, digital illustration, theme wordmark, illustrator credit, typography, and colour palette.
We expanded on the illustration to develop a conference brand, complete with a custom wordmark and versatile colour palette, that aligned with CPHR BC & Yukon’s corporate brand.

Our team expanded on Anasabina’s illustration to develop a range of eye-catching conference materials and brand assets. This year, we created more digital assets for use across websites, email newsletters, social media, digital advertising, and the Pheedloop virtual event platform and event app.

Six conference-branded graphics to build awareness of keynote speakers and promote ticket sales.
The contrast between dark and bright colours created striking digital graphics.
On the left, three people pose in an interactive photo booth set up to mimic a magazine cover. On the right, three women pose together in a busy indoor space.
Conference attendees enjoyed posing for and sharing their “cover shoot” moment; our client, Jessica Ng, with iilo co-owner Lisa Hemingway and graphic designer Richelle Veñegas.

The vibrant and hopeful designs also served as stunning backdrops for four keynote sessions focusing on change, new norms, and innovation.

People are seated around circular tables in a dim ballroom where welcome messages are displayed on large screens.
It was our honour to help design an inspiring space for HR professionals to learn and connect.

Almost 1,400 participants filled the Vancouver Convention Centre for the two-day conference. Our designs — from digital and print signage throughout the venue to the CPHR BC & Yukon expo booth — helped attendees discover and connect through various networking activities and 27 breakout sessions.

Keynote speaker bios and a schedule-at-a-glance with consistent branding.
iilo’s attention to detail brought the conference theme to life, resulting in a variety of engaging yet functional materials, like keynote speaker bios and a schedule-at-a-glance.

Tapping into iilo’s expertise in both communications and design, our team also supported CPHR BC & Yukon with maintaining brand consistency across all event platforms, quality assurance reviews, and copywriting as needed.

Outcomes

We were thrilled to celebrate another successful HR Conference & Expo with our long-time client, CPHR BC & Yukon. As the HR community grapples with the uncertainty of geopolitical tensions, tariffs, and technological disruptions, we helped to design a space for mutual support and learning.

Acting as an extension of the event team, iilo provided guidance from beginning to end, from theme development to quality assurance. Our intentional designs, geared for flexibility and variety, amplified the Conference’s encouraging spirit both online and on-site. It was wonderful to see attendees engaging with the “Here & Now” theme and resharing our work on social media after the event!

Our impact

“You not only helped us find a local artist to use for our conference design, you helped take it to the next level.”

Kara Douglas
Senior Director, Marketing, Communications & Member Affairs

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