Ready to rebrand? Get started with our free branding worksheet

Brand Promise, Vision, Mission, Values
A brand’s foundation starts with clarifying the brand platform (Mission, Vision, and Values)

Time to get serious with your mission, vision and values — or what we consider the essential components of your brand platform.

Not everyone can go through a deep process to explore their brand platform, but we definitely need clarity on this piece before we can engage in any visual rebranding for your business or organization. So, we created a tool for you to do some of this work on your own, or at least get the process started. Download our free branding worksheet (while also signing up for our email newsletter, of course!). This is what we cover in the worksheet and what we mean by ‘brand platform’:

  • Brand Promise: Why do you exist?
  • Mission: How do you do what you do?
  • Vision: What’s your ideal future?
  • Values: What do you care about most?

Let us know what you find most useful in the worksheet! We love to talk templates and get feedback on our process (and work with changemaker clients who love homework like this!)

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