Connecting & inspiring HR event attendees

Conference room with multiple projectors and a male speaker presenting to a crowd sitting at tables

CPHR BC & Yukon Conference 2022 ballroom at the Vancouver Convention Centre

Date 2022

ClientCPHR BC & Yukon

Team

Rosalie Dipcsu, client-commissioned artist; Lisa Hemingway, creative director; Keiko Lee-Hem, graphic designer; Madelen Ortega, project manager, writer & editor

Working with the theme of connection, we branded CPHR BC & Yukon’s annual HR conference and helped the organization meaningfully engage, educate & inspire its members around today’s HR topics.

Conference 2022 digitized artwork. Original artwork by Rosalie Dipcsu (commissioned by our client).

The conference theme was so colourful and fun this year and looked great on the reusable enviro sax bags attendees received.

Communication design challenge

CPHR BC & Yukon’s annual HR conference is a highlight for its members, and an opportunity for the organization to showcase leadership on HR topics and issues. We provided strategic counsel to help the organization integrate the Conference 2022 theme, “Connect,” throughout the event branding and programming.

The organization commissioned original artwork from Rosalie Dipcsu, an urban Indigenous artist, to be used as the Conference 2022 design. Our team collaborated with Rosalie to adapt her artwork, digitizing her line art for use on all brand graphics, and consulting with her at each stage of the creative process to ensure her vision shone through.

Deliverables included all digital marketing and social media graphics, on-site signage and trade show booth artwork, graphics for the event’s online platform and app, and the event’s comprehensive digital resource guide publication.

Two original paintings were created by Rosalie Dipcsu which we pulled together into the conference theme concept, in collaboration with the artist. We used details, such as the painting texture in all the signage and pulled out a line-art image of the osprey to make it scale up nicely.

Welcome archway in the lobby of the conference centre showcasing sponsor logos and the artist, Rosalie Dipcsu, standing in the centre.

Outcomes

The Conference 2022 annual event was a success. Our branding and design work helped CPHR BC & Yukon demonstrate its commitment to diversity and inclusion and provided its members with a wide range of perspectives to deepen their HR learning. The event also reinforced the organization’s reputation as a forward-thinking organization.

Urban Indigenous artist Rosalie Dipcsu explaining her Conference 2022 painting concept to conference attendees. There were many animals and trees drawn into the osprey’s head artwork.

Cy Wakeman, keynote speaker, presenting at Conference 2022 at the Vancouver Convention Centre.

Our impact

“We have used iilo for over 10 years and not only do they understand our business, but they also continually deliver high quality and original design work. They are always a pleasure to work with.”

Kara Douglas
Director, Marketing, Communications & Member Affairs, CPHR BC & Yukon