Connecting & inspiring HR event attendees

Conference room with multiple projectors and a male speaker presenting to a crowd sitting at tables
CPHR BC & Yukon Conference 2022 ballroom at the Vancouver Convention Centre

Working with the theme of connection, we branded CPHR BC & Yukon’s annual HR conference and helped the organization engage, educate and inspire its members and have meaningful conversations about today’s HR topics.

Conference 2022 digitized artwork. Original artwork by Rosalie Dipcsu (commissioned the client)

Communication Design Challenge

CPHR BC & Yukon’s annual HR conference is a highlight for its members, and an opportunity for the organization to showcase leadership on HR topics and issues. We provided strategic counsel to help the organization integrate the Conference 2022 theme, “Connect”, throughout the event branding and programming.

The organization commissioned original artwork from Rosalie Dipcsu, an urban Indigenous artist, to be used as the Conference 2022 design. Our team collaborated with Rosalie to adapt her artwork, digitizing her line art for use on all brand graphics and consulting with her at each stage of the creative process, to ensure her vision shone through. 


The Conference 2022 annual event was a success. Our branding work helped CPHR BC & Yukon demonstrate its commitment to diversity and inclusion and provide its members with a wide range of perspectives to deepen their HR learning. The event also reinforced the organization’s reputation as a forward-thinking organization. 

urban Indigenous artist Rosalie Dipcsu explaining her Conference 2022 art piece to conference attendees

Our impact

“We have used iilo for over 10 years and not only do they understand our business, but they also continually deliver high quality and original design work. They are always a pleasure to work with.”

Kara Douglas
Director, Marketing, Communications & Member Affairs, CPHR BC & Yukon

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