Refining seafood tech brand to empower sustainable fishers

A fisher standing holding fishing net
Photo: Vericatch

A refined brand and graphic standards helped Vericatch distinguish its fisheries catch reporting and seafood traceability software products in the marketplace, reach the right fishers, and expand its market reach.

A page of Vericatch's business letter and another page of an Information sheet
Vericatch brand standards applied to letterhead & ELOG product sheet

Communication design challenge

Vericatch builds fishery data software that allows fishers to make data-driven decisions and operate fiscally and environmentally sustainable fishing operations. We consulted with Vericatch initially and helped the company establish a clear brand hierarchy and story between its parent company and growing family of software products. 

Vericatch’s graphic standards were created next. We refined the parent brand and sub-brand logos, fonts, colour palettes and graphic elements, created new icons, and provided image use guidelines. Ensuring brand elements would be applicable in both corporate communications and the company’s software products was also a priority. 

A suite of icons we designed for Vericatch to align with their brand

Outcomes

The company has been using its new graphic standards to support clear, consistent communications and promote its important role in supporting sustainable fishing.

Vericatch subbrands including Trawler, ELOGs, FisheriesApp and KnowYour.Fish
We helped to clarify and standardize how the Vericatch subbrands including Trawler, ELOGs, FisheriesApp and KnowYour.Fish brands look

Our impact

“iilo is very collaborative and are true partners in the projects we’ve worked on together, they bring a lot of knowledge and value to the table.”

Annemarie Tempelman-Kluit
Senior Marketing & Content Strategist, Vericatch

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