Refreshed brand & website enhances literacy in BC
By redesigning and rebuilding a custom WordPress website, complete with a brand refresh for Decoda Literacy Solutions, we helped simplify the user experience for site users and gave our client an easy-to-use website they now love to update.
Communication design challenge
Decoda Literacy Solutions had been using their previous website for nine years, but it felt much older. The site had so much information and competing calls to action that users felt they were going around in circles, even when they knew what they were looking for. The goals of the redesign were to make it easier to understand what Decoda does and to have a current, professional presence as the go-to place for literacy in BC.
Outcomes
The new Decoda website addresses the old website’s structural and navigational pain points and makes it easier for users to navigate. Some of the new website features include landing pages with custom fields to introduce areas of the website and flexible content areas so staff can choose elements they need for specific pages (like accordions and styled testimonials). The new site also features a robust resource section with multiple filters, allowing users to drill down easily and find exactly what they need.
During our initial discovery process, we identified some concerns around the Decoda brand, so we agreed to a project scope change and embarked on a brand refresh. We cleaned up the Decoda and Decoda Foundation logos and simplified the typography for better legibility (dropping the rotated quirky “e” since it wasn’t kind to language learners). We also extended the colour palette, but kept the well-loved purple as a dominant feature colour. With a few graphic devices rounding out the visual palette, the Decoda in-house team can now activate the brand themselves using the graphic standards guide and a few templates we created for both print and social media.
Our impact
“We are very happy with our website and how it represents our work!”
