Earnestly supporting ethical ice cream through website redesign
Earnest Ice Cream’s new website reflects the spaciousness and West Coast feel of their scoop shops and meets high web accessibility standards which reflects their values of inclusivity and diversity.
Communication design challenge
Earnest Ice Cream is a local ice cream business established in 2012, born out of friendship and commitment to sustainable environmental and values-based business practices. Their old website was overly complicated and frustrating for staff to use. The navigation was poorly considered, which made it hard to find basic information like the Earnest story, community impact and partnerships details, donation efforts, and job postings.
Outcomes
To solve these challenges, we reimagined and rebuilt the Earnest Ice Cream website on a clean, custom WordPress theme. We reflected a more user-friendly navigation, prioritized reaching a WCAG AA accessibility rating, and created a streamlined back end. We also helped with content strategy to guide their improved storytelling.
The website redesign revealed a refined Earnest Ice Cream brand, which we improved alongside the website project. The website also reflected the visual spirit of their customers’ in-store experience. We took inspiration from the interior design of Earnest Ice Cream’s four scoop shops, following suit with their joyful, modern, and beautiful aesthetic.
Our impact
“It was a pleasure working with iilo for our website redesign. Excellent communication and great expertise.”
