Earnestly supporting ethical ice cream

Five different flavoured ice cream cones
Photo: Nelson Mouëllic for Earnest Ice Cream

The new website reflects the spaciousness and West Coast feel of the Earnest Ice Cream scoop shops and meets high web accessibility standards which reflects Earnest’s values of inclusivity and diversity.

Communication Design Challenge

Earnest Ice Cream (EIC) is a local ice cream business established in 2012, born out of friendship and committed to sustainable environmental and values-based business practices. Their old website was overly complicated and frustrating for staff to use. The navigation was poorly considered, which made it hard to find basic information like the Earnest story, community impact and partnerships details, donation efforts, and job postings.

Earnest Ice Cream retail store with lots of white, chalkboards and reclaimed wood
We took inspiration from the interior design of Earnest Ice Cream’s four scoop shops, aligning the web design with their joyful, modern and beautiful aesthetic / Photo by Nelson Mouëllic


To solve these challenges, we reimagined and rebuilt the Earnest Ice Cream website on a clean, custom WordPress theme. We reflected a more user-friendly navigation, prioritized reaching a WCAG AA accessibility rating, and created a streamlined back end. We also helped with content strategy, to guide their improved storytelling.

The website design revealed a refined Earnest Ice Cream brand, which we improved alongside the website project. The website also reflected the visual spirit of their customers’ in-store experience. We took inspiration from the interior design of Earnest Ice Cream’s four scoop shops, following suit with their joyful, modern and beautiful aesthetic.

The Earnest Ice Cream Website across a array of screens
Earnest Ice Cream’s Website was designed to work well on desktop and mobile devices.
We love that Earnest was the first ice cream company to pack pints in refillable, returnable glass jars. Yay zero waste! / Photo: Nelson Mouëllic
Two Earnest Ice Cream web pages showing the top and bottom of a page beside each other

Our impact

“It was a pleasure working with iilo for our website redesign. Excellent communication and great expertise.”

Ben & Erica
Owners Earnest Ice Cream

Other websites we’ve created

© 2023 iilo Creative Alliance inc. Accessibility Land Acknowledgement Privacy Website made by iilo x KunStudios