Elevating website for BC’s HR professional association

Business people standing around a white board
To support our client’s in-house web team, we made image templates like this one / Photo: CPHR BC & Yukon

The new CPHR BC & Yukon website serves the organization’s more than 7,000 professional members, who visit the site regularly to advance their careers and find the latest HR resources, and reinforces its leadership position in the HR industry. 

The Chartered Professional Human Resources website displayed within a large monitor, laptop, tablet and phone screen.
The CPHR BC & Yukon website shown on multiple devices

Communication Design Challenge

CPHR BC & Yukon is the voice of the HR profession in BC and the Yukon. While the dynamic organization promotes the latest HR issues and trends, its previous website was dated, had too much content, and needed a refresh.

In collaboration with dazil Internet Services, we improved the site navigation and user experience, provided content strategy to streamline content sections, and designed and built a new WordPress site to current web standards without drastic changes, to keep some site familiarity for users. We also made sure the site aligned with their CRM and the latest web accessibility standards. 

Two CPHR web pages showing the top and bottom of a page beside each other


We maximized existing website elements that were working and helped the client with web writing, which allowed us to build the CPHR BC & Yukon site on a fast-tracked timeline. Members can now find what they’re looking for quickly, and engage in the HR profession at a deeper level. With an improved back end, the organization’s team can update the site easily and maintain the high standard of service members have come to expect from the organization. 

Our impact

“I am always amazed at the speed at which the iilo team works and how they never miss a deadline. They are a full service design firm we highly recommend.”

Kara Douglas
Director, Marketing, Communications & Member Affairs, CPHR BC & Yukon

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