Raising awareness of BC Rent Bank impacts
BC Rent Bank’s mandate is to support and create the infrastructure necessary to support a province-wide rent bank service, “helping BC renters keep their housing when times get tough.” With very few branding elements and a tight timeline, iilo designed two important reports to amplify the impact of their work.
Communication design challenge
In 2021, BC Rent Bank surveyed all households in BC that received rent bank assistance between April 1 and June 30, 2021. They asked respondents about their housing situation six months after receiving assistance and for feedback regarding their experience with rent bank services.
The survey results were both conclusive and encouraging: rent banks were successful in supporting renters to maintain their housing when faced with a short-term crisis that threatened housing stability, with 94% of survey respondents indicating they had maintained or improved their housing situation. With this exciting finding, BC Rent Bank needed to let their funders and government partners know that their efforts are making a big impact. With a limited budget and a tight timeline, we knew we had to get creative in our approach to their two reports.
Outcomes
After reviewing their well-considered content, we met to discuss their report needs and then dove into a collaborative design process using a shared cloud-based document to save time on back-and-forth editing. Creating their two reports this way allowed us to spend time on graphics and cleaning up editable tables and charts right in Google Docs and Sheets.
Building on the minimal brand assets available, we took the opportunity to expand the current BC Rent Bank brand with a refreshed colour palette and introduced some visual devices to help refresh their look/feel. The two reports we created now reflect a more vibrant energy, in line with the organization’s impactful work.
Knowing that this non-profit organization has limited resources, we designed the report graphics in a square format to save them as share graphics, so the organization can easily share their stats visually on social media.
Our impact
“The iilo team not only understood our needs, but were responsive to feedback, met deadlines, and worked within the agreed-upon budget. We’re incredibly pleased with the end products and enjoyed working with iilo immensely.”
