Amplifying the sustainability of watershed security in BC

Aerial photo of a watershed
Photo: Claire Sauvage-Mar, 2021. Restoration underway at Kus-Kus-Sum in K’ómoks territory.

iilo designed a three-part document series to amplify Watersheds BC’s goal of increasing capacity in watershed security.

Three document covers: Lesson's Learned, Case Studies, Mechanisms & Models all showing photos of nature along with the logo of Watersheds BC.
This three-part document series highlighted Lessons Learned, Case Studies, and Mechanisms & Models exploring sustainable funding for watershed security.

Communication design challenge

Our client, Watersheds BC, has worked for the past decade to strengthen BC’s watershed security by equipping and supporting local people and decision-makers with the knowledge, training, and networks to restore and secure watersheds. The limited number of sustainable funding options for watershed-based organizations is a major barrier to establishing, stabilizing, or expanding their activities. iilo was engaged to design a three-report series showcasing not only funding models, but also case studies highlighting what Watersheds BC has learned from watershed management across BC and beyond.

While the documents aimed to meet multiple goals, the primarily goal was to outline the essential case for investment in watersheds management. When we first started the design, we only had the Watersheds BC logo to work with and no graphic standards. We built out a design style that borrowed elements from their logo and extended their typographic and colour palettes with a focus on legibility.

The front cover and spread of the watersheds document
The iilo team feels very connected to BC’s watersheds. We loved reading the report content, especially learning more about watersheds in Nanaimo, iilo’s head office location.

Outcomes

We worked collaboratively with the client to clarify key concepts and visualize information to make the concepts attractive to readers.

By designing clear, reader-friendly layouts, we layered in complex supporting information, statistics, and infographics, building the case for creating sustainable investments in watershed management. The clean, professional page design enhanced the content provided by our client.

Two document pages showing graphs and charts to display information. The left page has a totem pole photo.
The biggest area to influence the ongoing sustainable funding of BC’s watersheds is shifting legislation, since that has a ripple-effect (pun intended) on every other level of funding.

Since 2020, the Healthy Watershed Initiative projects were supported through a $27 million investment from StrongerBC — a $10 billion COVID-19 economic recovery plan. To deliver the funding, the Province partnered with the Real Estate Foundation of BC, who administered the Healthy Watersheds Initiative, in partnership with our client, Watersheds BC. We’re also excited to hear about the Province pledging $100 million for watershed security in the recent budget announcements. Along with other key partners, our client’s work has been essential in creating more sustainable funding for watersheds in BC.

Read the reports from the Watersheds BC website:

Our impact

“Thank you iilo Creative Alliance for the reader-friendly layouts for our report series. The clean, professional page design enhances the content we provided, making for attractive and informative reports on watershed security in British Columbia. Working with Madelen, Lisa, and iilo has been a pleasure, with clear communication and high-quality work throughout the whole process.”

Claire Sauvage-Mar
Program Associate, Watersheds BC

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